HOW TO WIND A ROLEX | Swiss Crown USA

With the watch facing you, unscrew the crown towards you until it pops out (pictured at left).
With your thumb and index finger, slowly turn the crown 360 degrees away from you at least 30-40 times. You will feel gentle “clicks” as you wind the watch. Don't worry, you can't over-wind a Rolex!
Screw the crown in (pictured at left) by gently pushing the crown towards the watch. Then screwing it into place. Turn the crown away from you for the screw to thread.
Ensure the crown is firmly tightened into place. The crown must be securely screwed in for the watch to be water resistant.

With the watch facing you, unscrew the crown towards you until it pops out.
To set the date, gently pull the crown out one click. This is the date setting (pictured at left). With your thumb and index finger, slowly turn the crown 360 degrees. The date will change as you rotate the crown.
To set the time, gently pull the crown out another click. This is the time setting (pictured at left). You are now controlling the second hand. Turn the crown so that the hands move to your desired time.
Screw the crown in (pictured at left) by gently pushing the crown towards the watch, then screwing it into place. Turn the crown away from you for the screw to thread.
Ensure the crown is firmly tightened into place. The crown must be securely screwed in for the watch to be water resistant.